Rather than one-off campaigns, The Social Good creates sustainable, replicable, and above all measurable models of impact.
Utilize social+search data, artificial intelligence, content curation, and influencers
Distribute models for free, or for small fees, across partner, platform and influencer networks
Built on our platform for measuring social impact
Impact at the front line and growth at the bottom line
Developed services through close collaboration between back-end technologists and front-end practitioners:
Identify opportunities by analyzing networks, language and content
Define digital impact model specific to you
Map partner, media and influencer ecosystem
Develop cross-channel online engagement model
Create, commission and curate multi-variant content at scale and speed
Distribute this content through people and machines
Measure and optimize impact in real-time
In-house services span comms planning, data analysis, UX design, development, content creation, influencer marketing and media planning
PUBLIC PRIVATE PARTNERSHIP
The Social Good is a B-Corp, an innovative operating structure which allows our management team to make fiduciary decisions based on social impact as well as short-term profits under rigorous standards of social and ethical performance, accountability and transparency.
Profits from our B-Corp then flow into our non-profit 501c3 to support social movements based on direction from our clients, board, employees and civil society.
Supported social good on behalf of Facebook, UNICEF, Microsoft, New York Cares, Google, and the U.S. Government (The Social Good)
Co-developed platform to map, manage, and measure cause campaigns
Lead consultant in creating group to counter hate-speech and violent extremism online (ISD)
Incubated 1st practice specializing in cause-social marketing (Attention SMM)
Incubated largest network of global safety, security and risk management experts (RANEnetwork.com)
Incubated 1st social listening platform to measure intent (Tracx.com)
Founded one of the 1st global social media marketing agencies (Attention Global)
Founded 1st company to release films simultaneously in theater and on DVD (Film Movement/Blockbuster)
Launched early global new media practice for global agency network (Euro RSCG)
Built early new media practices within a global communications agency (Ruder-Finn)
Founded one of the very first new media agencies (Attention)
We will get back to you as soon as possible.