The Social Good

THE SOCIAL GOOD

REPAIRING SOCIETY’S MOST PRESSING CHALLENGES

We live in an era of activism.

Organizations that don’t make a positive impact on society are becoming less relevant and less profitable.

The Social Good achieves social impact for businesses, NGOs and governments.

Repair the root issues upon which a healthy society grows.

Through the scale, speed and power of technology, data and mobile-social media.

SOCIAL MOVEMENTS

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Social Movements through Social Technologies, Data and Media

Our clients improve the world through our help:

Removing the stigma of mental illness through online badging

Normalizing the discourse on gun safety through micro influencer networks

Countering hate-speech through artificially intelligent narratives

Repairing police community relations through mobile technology

Stemming the opioid epidemic by empowering friends and family, classmates and colleagues, of addicts through a more navigable online journey

SUSTAINABLE MODELS

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Sustainable, Replicable, Scalable and Measurable Support

 

Rather than one-off campaigns, The Social Good creates sustainable, replicable, and above all measurable models of impact.

Utilize social+search data, artificial intelligence, content curation, and influencers

Distribute models for free, or for small fees, across partner, platform and influencer networks

Built on our platform for measuring social impact

Impact at the front line and growth at the bottom line

FULL-SERVICE SUPPORT

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Ability to Execute Programs from Acorn to Tree

Developed services through close collaboration between back-end technologists and front-end practitioners:

Identify opportunities by analyzing networks, language and content

Define digital impact model specific to you

Map partner, media and influencer ecosystem

Develop cross-channel online engagement model

Create, commission and curate multi-variant content at scale and speed

Distribute this content through people and machines

Measure and optimize impact in real-time

In-house services span comms planning, data analysis, UX design,  development, content creation, influencer marketing and media planning

PUBLIC PRIVATE PARTNERSHIP

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Innovative Approach to Helping our Clients

The Social Good is a B-Corp, an innovative operating structure which allows our management team to make fiduciary decisions based on social impact as well as short-term profits under rigorous standards of social and ethical performance, accountability and transparency.

Profits from our B-Corp then flow into our non-profit 501c3 to support social movements based on direction from our clients, board, employees and civil society.

EXPERIENCE

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Founded by Curtis Hougland in recognition that communities are no-longer self-repairing

Supported social good on behalf of Facebook, UNICEF, Microsoft, New York Cares, Google, and the U.S. Government (The Social Good)

Co-developed platform to map, manage, and measure cause campaigns

Lead consultant in creating group to counter hate-speech and violent extremism online (ISD)

Incubated 1st practice specializing in  cause-social marketing (Attention SMM)

Incubated largest network of global safety, security and risk management experts (RANEnetwork.com)

Incubated 1st social listening platform to measure intent (Tracx.com)

Founded one of the 1st global social media marketing agencies (Attention Global)

Founded 1st company to release films simultaneously in theater and on DVD (Film Movement/Blockbuster)

Launched early global new media practice for global agency network (Euro RSCG)

Built early new media practices within a global communications agency (Ruder-Finn)

Founded one of the very first new media agencies (Attention)

The Social Good

CONTACT US

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Get in touch via contact form or email us directly.
We will get back to you as soon as possible.

Address

The Social Good

New York
379 West Broadway, 2nd Floor, New York, NY 10014

London
53 Frith Street, Soho, London W1D 4SN

Los Angeles
520 Broadway, Santa Monica, CA 90401

Email: